Rock Health survey reveals pitfalls for digital health CEOs and how to navigate them

Rock Health survey reveals pitfalls for digital health CEOs and how to navigate them

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The challenge of moving from developing a product to securing paid customers is one that is familiar to every entrepreneur, including those running digital health startups. But with healthcare, there tends to be a longer sales cycle than other industries. Just as every organization has its own corporate culture and workflows to navigate, their own pace for technology adoption, integration and protocols to follow, the extra regulatory concerns and patient safety requirements layered on top of those factors can make healthcare organizations trickier to persuade than customers in other industries.A new Rock Health survey of 85 digital health founders along with feedback from healthcare organizations offered some useful insights for how digital health entrepreneurs can convert organizations into pilot users and then to paying customers. It also offered a perspective on what prospective customers expect of the entrepreneurs with which they collaborate. Like so many useful insights, some are just common sense.

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Why doctors have started recording appointments for their patients

Why doctors have started recording appointments for their patients

Photo: Buero Monaco, Getty Images | MedCity News

Imagine you’re an older patient who has trouble remembering detailed bits of information. Maybe you have hearing loss. Or perhaps with a plethora of doctor’s appointments to attend, it’s challenging for you to recall everything your specialist says.  In situations like these, wouldn’t it be nice to have a recording of your doctor’s appointment?That’s what Dr. James Ryan, a family practitioner in Ludington, Michigan, thinks.  After obtaining consent from his patients, Ryan records their appointments and subsequently uploads them to a secure online platform, according to The New York Times. The patients and their family members can then listen in whenever they want.  And he’s not the only one doing this.

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A wearables startup that’s made hydration a priority

A wearables startup that’s made hydration a priority

Photo:  MedCity News

Hydration tracking wearable from LVL Technologies.  A consumer wearables startup in Austin has a mission: it wants to prevent dehydration not just for athletes trying to improve the effectiveness of their fitness regimen but also for people and going about their daily lives. LVL Technologies has closed a $6.75 million Series A round. The funding will go toward accelerating manufacturing for its second generation, wrist-worn product LVL One and bringing it to market.  Samsung Catalyst Fund led the round with participation from another strategic investor — semiconductor business Maxim Integrated Products. Samsung Catalyst Fund has invested in a handful of digital health companies such as Apton Biosystems, Zyomed, imec.expand and sensifree.

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A shift in the fitness wearables market spells trouble for Fitbit

A shift in the fitness wearables market spells trouble for Fitbit

AdrianHillman, Getty Images | MedCity News

Chinese smartphone and consumer electronics business Xiaomi has increased its fitness tracker marketshare at the expense of Fitbit and Apple, according to a report by Strategy Analytics.  Xiaomi sold 3.7 million wearables, 17 percent of the 22 million wearables shipped in the second quarter, according to the quarterly report. It surged ahead of Fitbit (3.4 million) and Apple (2.8 million).  Fitbit was the most affected by the shift in wearables shipments as it claimed 29 percent marketshare for the same period last year — now that stands at only 16 percent.