Imagine you’re an older patient who has trouble remembering detailed bits of information. Maybe you have hearing loss. Or perhaps with a plethora of doctor’s appointments to attend, it’s challenging for you to recall everything your specialist says. In situations like these, wouldn’t it be nice to have a recording of your doctor’s appointment?That’s what Dr. James Ryan, a family practitioner in Ludington, Michigan, thinks. After obtaining consent from his patients, Ryan records their appointments and subsequently uploads them to a secure online platform, according to The New York Times. The patients and their family members can then listen in whenever they want. And he’s not the only one doing this.
The challenge of moving from developing a product to securing paid customers is one that is familiar to every entrepreneur, including those running digital health startups. But with healthcare, there tends to be a longer sales cycle than other industries. Just as every organization has its own corporate culture and workflows to navigate, their own pace for technology adoption, integration and protocols to follow, the extra regulatory concerns and patient safety requirements layered on top of those factors can make healthcare organizations trickier to persuade than customers in other industries.A new Rock Health survey of 85 digital health founders along with feedback from healthcare organizations offered some useful insights for how digital health entrepreneurs can convert organizations into pilot users and then to paying customers. It also offered a perspective on what prospective customers expect of the entrepreneurs with which they collaborate. Like so many useful insights, some are just common sense.
Chinese smartphone and consumer electronics business Xiaomi has increased its fitness tracker marketshare at the expense of Fitbit and Apple, according to a report by Strategy Analytics. Xiaomi sold 3.7 million wearables, 17 percent of the 22 million wearables shipped in the second quarter, according to the quarterly report. It surged ahead of Fitbit (3.4 million) and Apple (2.8 million). Fitbit was the most affected by the shift in wearables shipments as it claimed 29 percent marketshare for the same period last year — now that stands at only 16 percent.